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Unica Corporation (An IBM Company)
(2009-2010) |
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With
an innovative and comprehensive approach to interactive marketing
, Unica enables more than 1,500 organizations worldwide to understand
what makes their customers tick and leverage that understanding to
engage buyers in highly relevant, interactive dialogs across digital,
social, and traditional marketing channels. |
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Recruited by CEO, Yuchun Lee, as SVP of a newly combined WW
Sales and Service organization in June of 2009.
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Focusing on growth and expense management, during Unica's fiscal 2010 (Oct. 2009 – Oct 2010), James led his team to a 57% growth
in new bookings and 20% growth in revenues. Company operating
income improved >1000%, over the previous period in 2009.
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IBM
acquired Unica Corporation on October 6, 2010, based on Unica's ability to automate a broad set of marketing capabilities and its established reputation for delivering customer success in marketing to organizations around the world.
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